Aaron joined GreenCoast Hydroponics as a partner in 2008 and served as COO through 2011, directing the rapid expansion from three successful retail stores into six award-winning and industry-defining super-centers throughout Southern California. With a BA from the University of California at San Diego and an MBA from Loyola Marymount University, Aaron developed and launched the nation’s largest in-store Consumer Packaged Goods demonstration program in Wal-Mart, overseeing 2000 Wal-Mart Super-Centers with a team comprised of over 6,000 employees. Aaron’s education and retail background were essential to his contributions to GreenCoast’s expansion throughout his tenure as COO. No longer an active member of GreenCoast’s executive staff, Aaron remains a proud contributing partner and provides expert counsel wherever his experience and insight can further the company’s mission.
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